Buying Property in Jurerê Internacional, Florianópolis

A developer's plan that the city later caught up with

Jurerê Internacional did not grow; it was drawn. In the early 1980s the Habitasul group bought land on the north coast of the island and commissioned a full urban plan before selling a lot, according to a 2026 account by a local broker. A minimum lot of 600 m² across most of the area, mandatory setbacks, low heights and no shops on residential streets are what buyers are paying for four decades later. The result is the wide, tree-lined blocks of houses with no front walls that ND Mais describes as a neighborhood without walls.

The district runs along about 3 km of beach. To the west it ends at Praia do Forte and the Fortaleza de São José da Ponta Grossa. To the east it runs into Jurerê Tradicional, the older beach settlement on the same sand, and then Canasvieiras. The SC-401 brings you in, then the Rodovia Maurício Sirotsky Sobrinho carries traffic to the seafront blocks. Downtown is about 25 km by road and the airport about 30 km to 35 km, depending on who is counting. In January, allow far more.

The streets carry fish and shell names. Avenida dos Búzios is the one most visitors are sent to walk, and it ends at a roundabout by the beach. Avenida dos Salmões and Avenida dos Pampos also reach the sand, and Avenida dos Merlins and Avenida Icaraís appear in the neighborhood's own services guide. A path called the Passeio dos Namorados runs behind the front-row houses, and the Bosque Amoraeville is a linear park with lakes and walking paths. A new park named Péricles de Freitas Druck opened in March 2026.

Census 2022 data for Jurerê as a whole shows only 886 residents, with 88% of occupied homes houses and 11% apartments. Set that against the 544 apartments and 245 houses on sale in the same area, and it suggests many owners do not live here all year.

Private services fill gaps. A 2019 urbanity guide describes a managed service program for owners, with license-plate cameras at the neighborhood's entrances and a police-run neighbors' network, and a broker's guide says the residents' association AJIN now runs cameras linked to the state security office. Ask what the current monthly contribution is and whether it is voluntary, because it is on top of any condominium fee.

Four price tags for one neighborhood

Published prices disagree by a wide margin, and each measures something different. A Corrida dos Bairros put the median asking price at R$ 21,434/m² for apartments and R$ 16,060/m² for houses in Jurerê in November 2026, from 544 and 245 listings. Viver Catarina's table for April 2026 gave R$ 21,995 for Jurerê Internacional. Loft's survey gave R$ 18,100 on homes averaging 436 m². A column in Economia SC in October 2026 cited R$ 25,136/m² after a rise of about 50% in a year, and cited a Luxury Home Floripa survey for about R$ 17,000 on apartments in Jurerê Internacional and between R$ 14,000 and R$ 35,000 on houses, depending on the distance from the sea and the finish.

The top of the range is a new thing. One beachfront project on more than 2 hectares, with 127 residences of 182 m² to 976 m², sold out at about R$ 50,000/m². About R$ 1.3 billion of its R$ 1.7 billion went in the first 30 days. A figure like that tells you what a scarce beachfront plot can fetch. A four-bedroom house two blocks back is another matter.

FipeZAP does not help, since it left Jurerê off its neighborhood list as far back as 2024. For a real comparison, ask the broker for three closed sales on the same street and compare the ITBI values on them. Whole-house prices quoted by brokers run from about R$ 5 million to above R$ 30 million.

Running costs are high too. Loft's January 2026 listing data put the average condominium fee at R$ 825 here and R$ 900 in Jurerê next door, and its October 2025 data had R$ 1,200. The building rules vary, as the fee guide explains, and a free-standing house outside any condominium pays none. A house over 300 m² also moves up the city's IPTU table to 1.0% or 1.2%, a table now in doubt after the STF's August 2026 ruling. See the Florianópolis overview for the worked example.

The obvious alternatives cost less or more for reasons worth stating. FipeZAP's August 2026 reading for Leblon was R$ 28,751/m² for a big-city address. Geribá in Búzios draws the same second-home money to a smaller town. On the island, Cacupé asks about a quarter less per square meter for apartments, is closer to downtown and has quieter nights, but it has no surf or big beach and no shops on the doorstep.

Beach clubs, noise and a court record from 2008

Every buyer here should know the story of the seafront, because it explains both the noise and the lawyers. In 2008 residents' associations sued over noise from the beach clubs, and federal prosecutors then took the case over, making it about the environment and marine land. The developer disputed that, arguing the law of the time did not protect this restinga. In December 2013 a federal judge ordered five clubs closed and their licenses halted, on the ground that they stood on a permanent preservation area. The residents' association welcomed that, citing noise until dawn, late hours and illegal parking, while the developer said the clubs employed about 400 people. A separate federal criminal case, Operation Moeda Verde, led in 2017 to the conviction of 16 people for corruption over environmental licenses, a ruling open to appeal at the time.

In March 2019 the STJ's First Panel ruled unanimously that the five clubs could stay, and that only additions made after a 2006 court agreement had to go. It cut the compensation set by the appeal court by 80% and let the companies seek administrative regularization of excess area. It did not end there. Removal of excess areas began in July 2023, after the clubs and the landowner deposited about R$ 5.8 million as compensation. In November 2023 the federal court in Florianópolis ordered closures and more demolition, and about 70% of the structure came down at some clubs before a TRF-4 panel overturned that order by majority on 28 November 2023. Nothing later could be confirmed here, so ask a local lawyer for the current position.

What this means if you buy. First, assume the clubs remain unless a lawyer tells you otherwise. The blocks near them will have music and queues in season, and one Jurerê hotel's blog has nightly rates from R$ 179 in low season to above R$ 700 in summer, which gives you a sense of how much the place changes between months. Visit at 2 a.m. on a January Saturday before choosing a street. Second, rules here have been fought over at every level, so assume any change to the beachfront will be too.

Third, height. In May 2025 the association AVANTE Jurerê answered residents' worries about 15-floor buildings by saying tall construction could be possible only in the Área de Urbanização Especial at the back of the neighborhood, with no final approval to raise floors, and that it is not permitted in the center or on the seafront. The city's wider fight over building height is covered in the city guide. A buyer on those inland blocks should read the zoning of the lots nearby.

Federal land is the final check. Prosecutors argued the clubs were on marine land, and any lot near the beach needs an SPU search. The marine land guide covers what that search shows and costs.

The widened beach and what comes through the drains

The sand you see is partly new. In early 2024 sand was pumped along 3.38 km of Jurerê Internacional and Jurerê Tradicional, widening the strip by about 40 m, with an expected settling width of about 30 m. Engineers quoted by Crea-SC expected it to last seven to ten years, sea permitting, and the infrastructure secretary said the aim was to move from one-off work to organized maintenance. If you are buying the front row for the width of the beach, price in that it will shrink and has to be paid for again, by someone.

The water is calm on this north-facing beach. The state's 19 December 2025 report passed all four points on Jurerê and both in Jurerê Internacional, at Avenida dos Salmões and Avenida dos Pampos. Look at a whole season. A broker's own guide says red flags after storms are frequent, that heavy rain plus the summer population can overload the drains, and that illegal sewer connections undermine a system designed with separate networks. The city and Casan run inspection programs for this. It is a simple check to ask a seller for the latest inspection on the house.

Supply has failed here before. Around New Year 2014 this coast, with Canasvieiras and Ingleses, spent at least ten days short of water, and tourists canceled stays. Casan's north coast system runs on deep wells, and the company lists four new wells for the north in its 2026/27 summer plan. Ask how big the house's reserve tank is.

Living here when the January economy leaves

The neighborhood has more year-round services than most summer districts. The Jurerê Open shopping area is an open-air boulevard with shops, pharmacies and cafés. An Angeloni store of about 1,200 m² handles groceries. Dinâmica Bilingual School has a Jurerê unit up to elementary level, and Colégio Vila Olímpia runs through high school. Families do live here, and one hotel's guide calls the main walking route nearly level and tree-lined. Hospitals are downtown, though: count on the SC-401 for any emergency.

Theft is the published concern. State data for 2022 and 2023 ranked Avenida Maurício Sirotsky Sobrinho as the street with the most theft and robbery records in the city, with 620. That is a two-year count on a busy road full of visitors, not a rate. Treat it as a reason to check a car's security and a house's alarm history.

Renting out is the local business. Listing medians put apartments at R$ 79.20/m² a month, and a guide from April 2026 had two-bedroom rents above R$ 4,000. Short lets are concentrated in January, and citywide data from Airbtics shows May as the weakest month. If the home is in a condominium, the 2026 STJ decision makes a two-thirds owners' vote the issue, as the rental rules guide explains. Houses outside condominiums avoid that. For year-round life and less of the summer crowd, buyers also compare Campeche, which has more schools and a stronger winter, and Lagoa da Conceição, which is cheaper and livelier off-season. Closing costs are in the national guide.

Questions about Jurerê Internacional

What does a house in Jurerê Internacional cost?

Loft's average was about R$ 7.9 million on 436 m². Brokers quote roughly R$ 5 million to above R$ 30 million, depending on the front row and the finish.

Were the Jurerê beach clubs demolished?

Partly. In 2019 the STJ let the five clubs stay and ordered only later additions removed. Excess areas began coming down in July 2023, and the TRF-4 overturned a wider demolition order on 28 November 2023. Ask a lawyer about anything since then.

Can tall buildings go up here?

A residents' association said in 2025 that they are not allowed on the seafront or in the center, and could come only in a special zone on the inland side, with no final approval yet.

Is the water clean?

All six Jurerê points passed the state's December 2025 test, but results change with rain. Check balneabilidade.ima.sc.gov.br for the nearest point.

Is it worth buying to rent out?

No published yield for the district was found. Demand peaks in January; a condominium must now win a two-thirds owners' vote for nightly lets. Run your own count on similar homes.

Sources

Written by Lucas Andrade. Updated November 2026. General information, not legal, tax or investment advice.

Buying property in Jurerê Internacional, Florianópolis

A developer's plan that the city later caught up with

Four price tags for one neighborhood

Beach clubs, noise and a court record from 2008

The widened beach and what comes through the drains

Living here when the January economy leaves

Questions about Jurerê Internacional

Sources

Streets and places in Jurerê Internacional

Streets to look at

Places nearby

Homes for sale in Jurerê Internacional

Asking prices on our market index

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